With over 500 million active Instagram accounts worldwide and 80 per cent of Instagrammers following a brand, it’s no surprise that this social platform is good for business. Not only is it a place for companies to share their messages and boost brand awareness – businesses can also interact and engage with a spectrum of audiences. So how do you know if Instagram is the right fit for your brand? Here, Cube Online shares these tips with you.

What’s your message?

Whether you own a cosmetic dentistry, a hair salon or a restaurant, we think using Instagram to spread the word about your business is a wise approach. We’ve all heard that saying: "A picture tells a thousand words", right? That’s exactly what Instagram does, but on a massive scale and with many more features (videos, filters, hashtags to name a few).

Before you start posting, it’s a good idea to think about what you want your audience to know about your business. Your brand’s personality needs to shine through the visuals, so if your company’s strategy is to communicate the products or services you offer, perhaps share an image showcasing exactly what you do.

It’s all about engagement

Content is king, so having relevant, interesting material and posting regularly is key – it keeps your audience engaged! We did some reading and Instagram suggests posting a minimum of 9 images to build the initial grid and create that brand experience you want to showcase to your potential customers!

We know business owners are busy people, that’s why the team at Cube Online think it’s a wise move to create a calendar in advance, showing your social media channels, the topics and the material you want to post. Not only will this will save you a lot of time, but you also won’t need to think about what to post each time. If you happen to lack in the ideas department, don’t worry here are some tips to inspire you.

Be smart with your words

If you want to reach more people and get your brand noticed, captions really do matter! It’s a good idea to keep your words short and playful so your audience read them, use keywords that relate to your brand, and add in a few hashtags to make your posts searchable. Lastly, don’t forget to tag your location so you reach more people in your local area – this is something we know a thing or two about. We have a bunch of tools designed for small businesses to improve local search.

Once you've established your presence on Instagram, it's essential to monitor your performance and learn from the data. Social media analytics provide valuable insights into your audience's demographics, engagement patterns, and content preferences. By tracking key metrics like follower growth, likes, comments, shares, and click-through rates, you can better understand the effectiveness of your Instagram strategy and make data-driven decisions to optimize your content. Additionally, utilizing tools such as Instagram Insights or third-party analytics platforms can help you dig deeper into your account's performance and discover opportunities for growth. Remember, keeping an eye on your analytics is crucial for fine-tuning your approach and ensuring a successful Instagram presence for your small business.

So, if your business is looking to showcase its brand using Instagram, it’s a good idea to figure out what it is you want to tell your audience, ensure you have enough engaging content and post on a regular basis, and be sure to write clear, concise captions to go with your images. Happy Instagramming!

Want to know how Cube Online can help boost your business’s online presence? Get in touch with one of our awesome customer service representatives today.

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