A good review could make all the difference

These days, the fate of your online business rides on the reviews of your customer. Typically when anyone is looking to purchase something online, the first thing that they do is check out the reviews that the place has got.

Therefore, receiving excellent reviews is integral to the success of your business as it builds your credibility among potential customers. It is not possible to satisfy everyone. Irrespective of how hard you try, there are bound to be a couple of people who have a few complaints to make.

You need to make sure that good reviews of your business outnumber the negative ones so that your overall rating is satisfactory. Let us share a few tips on how this can be done.

1. Optimization of content

Customers often leave reviews across various platforms, positive and negative. However, you need to encourage them to give their feedback on your website as well. Make it easier for them to do so. Optimization of your website and social profiles will motivate the customers to leave their reviews. You can set up the website badges to direct your customers to social media pages such as Yelp or Facebook. It is also a good idea to ensure that your site is optimized for mobile phones.

If you use emails to ask for customer reviews, make sure that the emails are short and concise.

2. Entice them with incentives

Time is valuable for everyone including your customers. They need to have a reason to take time out for leaving a review of your business.

By offering them incentives, you can motivate them to share their feedback. It could be anything like coupon codes, gift cards, or discounts.

3. The timing is important

The timing of when you ask for reviews from the customers is of immense importance. If you end up asking for a review at the wrong time, there is a high chance that you will get a negative one. It is a good idea to ask for the reviews after they are likely to have had some positive experience with you. For instance, when they reorder from your store, when they tag you on social media, when they visit your website frequently or when they find your product or service to be a success.

These are some of the signs that should tell you that you have a satisfied customer at your hands who is likely to leave a good review.

4. Respond to the reviews

It is a good practice to respond to the reviews you get, even the negative ones. Even if a customer leaves a not so impressive review about your business, make sure to respond politely and thoughtfully. This will send a positive impression on the customers and readers and will benefit your business.

A bit of empathy and compassion can make quite a bit of difference and the customer is likely to give you another chance in this case.

5. Share positive reviews

When you receive positive reviews, make sure that they are highlighted and shared so that they can serve as inspiration for others.

Share these positive reviews across various platforms including the social media channels of your business.

Photos: https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews